Software + services for automotive dealers

Your Marketing.
Connected.

The Sophos Automotive Platform brings your advertising reports, website performance, organic search and inventory tools into one dealership workspace. Our team helps you turn that information into your next move.

Know What’s Working.
Plan What’s Next.

The dealer platform is currently available as a pilot.

Marketing from $499 / month · Demo available now.

Sophos Automotive Paid Search workspace showing fictional Northstar Ford campaign results.
Platform preview with fictional demo data. Explore the interactive demo →

The platform

Understand the Activity.
Decide What Comes Next.

Give your marketing team, owner and GM a shared place to review performance. Connect the sources you use, keep your history and bring useful questions into the conversation.

01 / Reporting

Your Data, Easier to Review.

Connect Google Ads, GA4 and Search Console. Review advertising, website activity and organic search, compare periods and keep reports updated each morning.

Explore reporting

02 / Assistants

A Useful Place to Ask Why.

Ask the SEM assistant about saved Google Ads performance. Get setup guidance and locate saved reporting periods.

Meet your assistants

03 / Inventory

Bring the Lot Into the Picture.

Review vehicle snapshots, follow estimated Days on Lot and prepare a Merchant Center feed export. Start with a complete inventory file and source validation.

See inventory tools

The platform + your team

Software to See the Work.
People to Move It Forward.

The platform gives your dealership a consistent workspace for data, questions and decisions. Sophos services bring the strategy, campaign management, creative, SEO and website work that put those decisions into practice.

We help you choose the work that fits your dealership. Your reporting and your specialists stay part of the same conversation.

Explore our services

How it fits together

Connect. Understand.
Work on What Matters.

Start with your dealership and build a working rhythm around the information you can act on.

  1. 01 / Connect

    Bring in Your Sources.

    Create your dealership workspace and choose the Google accounts and properties that belong to it.

  2. 02 / Review

    See the Change Over Time.

    Review available historical reports, compare periods and ask the SEM assistant about your saved advertising results.

  3. 03 / Take the next step

    Put a Plan to Work.

    Review recommendations and campaign drafts with your team. Work with Sophos specialists on the changes you choose.

See Sophos in action

Your Dealership.
A More Connected Way to Work.

Explore the pilot platform and talk through the services that fit your marketing goals.