Automotive Digital Marketing · Est. circa 2005

Marketing designed to enhance
your performance.

Performance marketing that moves metal. Sophos engineers every channel — paid search, organic, social, web, and analytics — around the only metric that matters at a dealership: cars sold.

+53%
YoY
$9.37
Avg. Cost / Lead
14:1
ROAS
Search Engine Marketing Search Engine Optimization Paid Social Media Web Development Analytics & Reporting Inventory Feeds OEM Co-op VDP / SRP Optimization Search Engine Marketing Search Engine Optimization Paid Social Media Web Development Analytics & Reporting Inventory Feeds OEM Co-op VDP / SRP Optimization
By the numbers

A blended portfolio across rooftops and dealer groups, optimized weekly.

20yrs
Industry Experience
$1M+
Annual Media Managed
31
OEMs Worked With
11.4×
Avg. Return on Spend
What we run

Five connected disciplines.
One performance system.

Most agencies hand off SEM to one team and SEO to another. We don't. Search, social, web, and measurement are managed as one stack so attribution stays clean and your spend stays accountable.

Why Sophos

We've actually run
a dealership.

Twenty years on the floor and behind the keyboard. We know what a comp report looks like, why aged inventory matters more than fresh leads in week three of the month, and how to write a Performance Max campaign that doesn't cannibalize your branded search.

Inventory-Aware

Every campaign sees the lot in real time.

Feeds refresh hourly. When a unit sells, it pauses across Google, Meta, and TikTok within the hour — not the next reporting cycle.

Sold-Unit Attribution

We measure cars, not clicks.

Closed-loop reporting ties media spend to delivered units, with monthly reconciliation against your DMS. No vanity metrics.

OEM Co-op Compliant

Toyota, Ford, GM, Stellantis, Honda.

Creative, copy, and tracking pre-built to OEM co-op specs. We handle reimbursement paperwork so you don't.

Floor-Tested Strategy

Plans that survive contact with the GM.

Every recommendation is grounded in real dealer economics — gross per unit, days-to-turn, F&I attach — not generic SaaS playbooks.

Recent work

Numbers that turn into deliveries.

See all work →

// 7-Rooftop Group · Toyota
+62%

VDP views up 62% in one quarter without raising spend

Restructured Performance Max into inventory-tiered campaigns and routed cold traffic through a new SRP-first landing flow.

SEMWeb DevAnalytics
// Single-Rooftop · Ford F-Series
$8.91

Cost-per-lead cut from $34 to under $9 on F-Series

Meta dynamic inventory ads paired with a model-specific quick-quote landing page and rebuilt offline conversion API.

Paid SocialWeb DevAnalytics
Schedule a demo

Pull your numbers.
We'll tell you what to fix.

A 30-minute working session. We audit your live ad accounts, GA4 setup, and SRP/VDP performance — and walk you through what we'd change in week one.

Book the audit

Or email hello@sophosautomotive.com